CHICKEN McGRILL LAUNCH
One of the most successful McDonald's product launches in the history of Singapore. Which got the competition all riled up. Creative Director: Serene Loong. Art Director: Kiah Lim. Copywriter: Jody Yeoh.
CURRICULUM VITAE
Wherever Serene has been, she has made a difference – by winning pitches, Gold Lions, One Show pencils or just having a laugh and a drink with colleagues (who almost always become friends).
Her journey began in 1999 at Batey Ads where she spent late nights writing below-the-line literature. For the next four years, she worked on above-the-line advertising at M&C Saatchi where she was once asked if she would like to become a planner instead. She didn't. And so the next five years were spent at Ogilvy where she was recognised and eventually promoted to Creative Group Head. She then became Associate Creative Director, Y&R and was part of the team that won one of the most sought after regional accounts in 2010, Tiger beer. In 2011, she was made Creative Director, DDB.
Brands she has had the pleasure of working with include FHM, Economist, BMW, Mini, British Airways, Coca-Cola, DHL, Brand's, LG and more.
If you'd like to meet her, ask her out for a drink. It'd be hard for her to say no.
BULTHAUP POINT-OF-SALE CAMPAIGN
Everyday food preparation is elevated to an art form with precision bulthaup knives. Art directed by Kat Tan, Eric Yeo & Chan Hwee Chong.
PEAR DRAGON
CUCUMBER CRANE
POTATO KOI
FLUMAX BILLBOARD CAMPAIGN
FHM POSTER CAMPAIGN: BOOKS
What if FHM edited other genres of books?
Art directed by Adrian Chan, Eric Yeo, Ashidiq Ghazali & Andrew Goh. Co-written with Troy Lim.
SUPERHEROES
HEALTH
BEAUTY
ART
PRUDENTIAL BRAND TVCs
Prudential celebrates the quirks of the Singaporean.
You probably have to be local to totally get this one.
TVC directed by Paul Wong, art directed by Kristen Ackland and Gregory Yeo, and produced by Pamela Phang.
PRUDENTIAL BRAND TVC V1
PRUDENTIAL BRAND TVC V2
NATIONAL MUSEUM OF SINGAPORE CAMPAIGN
How do you make history relevant to the present?
Why not remind the ordinary Singaporean that what they do today could make history tomorrow? And if they need some inspiration, they could always visit the museum. Done in conjunction with the re-launch of the museum. Art directed by Adrian Chan.
POSTER CAMPAIGN
A thought-provoking campaign that inspires the ordinary Singaporean to make history and be enshrined at the museum.
THOUGHT-PROVOKING IN-TRAIN PANELS
Could this start the most important journey of your life - to ponder what you could do to be remembered?
ZO-CARD SERIES
Send a zo-card to the museum and help form an evolving mural that captures the aspirations of a people. Or send it to your mom. She might feel proud.
TVC - How will you be remembered?
Directed by Sze Lin. Co-written with Karen Land. Produced by Wan Shafie.
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