NATIONAL MUSEUM OF SINGAPORE CAMPAIGN

How do you make history relevant to the present?
Why not remind the ordinary Singaporean that what they do today could make history tomorrow? And if they need some inspiration, they could always visit the museum. Done in conjunction with the re-launch of the museum. Art directed by Adrian Chan.

POSTER CAMPAIGN
A thought-provoking campaign that inspires the ordinary Singaporean to make history and be enshrined at the museum.





THOUGHT-PROVOKING IN-TRAIN PANELS
Could this start the most important journey of your life - to ponder what you could do to be remembered?


ZO-CARD SERIES
Send a zo-card to the museum and help form an evolving mural that captures the aspirations of a people. Or send it to your mom. She might feel proud.






TVC - How will you be remembered?
Directed by Sze Lin. Co-written with Karen Land. Produced by Wan Shafie.

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