FMCG

BRAND'S ESSENCE OF CHICKEN

How do we make an old traditional brand relevant to youths?

Leveraging the resurgence of Chinese pop music, this campaign adapted from Taiwan won a 2010 Silver Effies in Singapore.

DOVE

Adapted from and part of the global campaign, this is the launch of the Dove Self-esteem Fund for girls in Singapore.

A SUMMARY

PRINT

IN-STORE

TALKS

COCA-COLA

The global Coke side of life campaign adapted for Singapore.

Here is the thematic piece that sets the positive tone of the Coke side of life. The next two pieces reflect local insights.

Inspired by 'Can' the local catchphrase (which might explain why Singapore is always a work in progress).

Inspired by the new generation's interpretation of 'Fate' which we believe is in our own hands.

HUGGIES

Why Huggies makes pull-up pants. A 360 regional campaign.

HEADERBOARD

IN-STORE WOBBLERS

PREMIUMS

From inflatable dolls to powder holders to photoframes.

DUMEX WITH UNIQUE PREBIOTICS FOR BETTER DIGESTION

A memorable jingle written for Dumex that celebrates something as unlikely as poo!

"Happy poo means happy tummy!

Happy baby, happy happy Mummy!"

COLGATE

Here's a radio idea I had that never went to air. Essentially it demonstrates in a straight read what happens if you don't take care of your teeth.

MILO. THE NEW FORMULA EMPOWERING KIDS.

Adapted from a Malaysian TVC.

From the original TVC we created a print ad with an idea: from toddler to teenager.