To increase conversation and hype on the mystique of the insignia, we seed stories by submitting amateur photos of the insignia to
•Blogs
•The local press
•STOMP
•Social networks
On the website is a countdown clock when the mystery will be revealed.
Meanwhile youth opinion leaders will receive an AR-activated DM to a by-invitation-only launch party where they will be the first to discover what the insignia is all about.
Nearing the launch date, containers bearing the insignia along with a light that beams the insignia into the sky is seen in Singapore creating even more intrigue.
On the launch day, guests (eg. celebrities, tech journalists and bloggers, etc) will attend the event where the insignia is revealed to be a glyph that activates the AR layer to allow one to see more than meets the eye.
For instance, in one of the themed containers is a seemingly empty room where one is only able to see the latest fashion superimposed on nude mannequins through the android phone.
They are also the only ones who are able to access useful information including the designers and discount coupons through the android phone.
This exhibition which is only viewable through the android phone will also be opened to the public for all to experience AR.
The mystery of the insignia as a gateway into the hidden world of AR world is also revealed on the web.
On the website, one learns how to enter a hidden dimension filled with useful information and great deals using AR on the android phone.
The website also reveals where the glyphs are so that youths can go pick up great deals and more.
At each corresponding location, one will find the glyph to activate the AR layer to reveal the hidden dimension on the android phone.
Each adshel with the glyph also simulates what one might see on the android phone for those who don't have the device yet.
If costs permits, the adshels can even have touchscreens for more realistic simulation.
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